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Sara Rainoldi
Like nothing else in the universe, Argentinian artist Sara Rainoldi explores the ephemerality behind digital fashion advertising images seen across multiple digital media platforms. Her works mirror today's romanticism for immaterial digital commodities and how desire became affected by the speed of the net.
PRADA, 2021
20w x 28h cm
Acrylic paint and mixed media on paper
Ships from London
£ 285.00
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Born in Argentina in 1993, she graduated with a BA in Fine Arts from the National University of Arts of Buenos Aires (U.N.A). And has recently graduated from the MFA in Fine Arts programme from Goldsmiths, University of London.
01000100-01101001-01100111-01101001-..., 2020
150w x 100h cm
Acrylic paint and print on canvas
Ships from London
£ 2,100.00
ViewWhen asked about her choice for fashion images, she explained ‘When I was a teenager, I wanted to study fashion, so I would collect and read fashion magazines on a daily basis. These were the images that I would consume in a world before social media and fast broadband networking’. Having started university and joined Instagram in 2012, the same year that Instagram was bought by Facebook, the influence of the Instagram platform is very clear in her works.
‘IN 2014, I HAD A VERY SHORT DREAM WHERE I WAS PAINTING ON TOP OF THOSE FASHION MAGAZINES. I BEGAN DOING THAT AND I STARTED SHARING THOSE SERIES OF WORKS ON INSTAGRAM AND BEGAN COLLABORATING AND PUBLISHING THEM ON DIFFERENT ONLINE PLATFORMS AND PHYSICAL MAGAZINES ACROSS THE WORLD’
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Louis Vuitton_SS13_Womenswear (Campaign), 2021
150w x 174h cm
Acrylic, glitter, and inkjet print on canvas
Ships from London
£ 3,800.00
ViewIn recent times, Sara has been very intrigued by the scale and immersive quality of James Rosenquist paintings. Rosenquist, who was part of the 1960s Pop Art movement, made a living painting billboards before becoming an artist. Since the beginning of his artistic career, Rosenquist would often create large scale paintings extracting imagery from print advertisements, photographs, and popular magazines, holding up a captivating but critical mirror of mass media and mass consumption.
‘I HAVEN’T HAD THE CHANCE TO SEE ONE OF THOSE MURAL SCALE WORKS IN PERSON YET, BUT FROM LOOKING AT THEM ONLINE, THEIR IMMENSITY AND IMMERSIVE QUALITY DRIVES ME CRAZY’
Vogue-runway-archive: Gucci-ARMS_0059, 2021
100w x 150h cm
Acrylic paint and print on canvas
Ships from London
£ 2,300.00
ViewRosenquist paintings reminded Sara of the very city where she was born and raised.
‘THEY MAKE ME THINK OF BUENOS AIRES, THE CITY WHERE I WAS BORN AND RAISED, AND WHOSE ROADS ARE FULL OF BILLBOARDS. I PARTICULARLY REMEMBER TAKING A ROAD FULL OF FASHION BILLBOARDS ON A DAILY BASIS WHEN I WAS IN SECONDARY SCHOOL, WHICH I BELIEVE HAVE HAD A VERY IMPORTANT INFLUENCE ON THE NARRATIVE AND SCALE OF MY WORKS’
Dua Lipa for Vogue Australia_1, 2021
28w x 20h cm
Acrylic paint and mixed media on paper
Ships from London
£ 285.00
ViewSince 2014, Sara has in her arsenal the experiences of being published or covered on i-D Magazine Italy, Off Black Magazine, Revista Sandia (Argentina), the British Vogue, Flair Magazine, Paulette Magazine (France), VEIN Magazine (Spain), the Italian Marie Claire, Lula Japan, Regia Magazine (Argentina), Ay! Magazine (Argentina). Sara was an assistant during the production of “IMPROMPTU”, Cai-Guo Qiang exhibition at Fundación PROA, Argentina in 2013.
Under the concept ‘artists who best used the platform to showcase art’, in 2015 Sara was selected by Gucci designer Alessandro Michele to be part of the ‘Gucci Gram Project’, the prestigious fashion house’s first ever collaboration with Instagram artists. Between 2015 and 2017, Sara worked with Argentinian designer Vanesa Krongold and illustrated the SS15 Campaign, created print designs for the SS16 collection shown during Berlin’s Mercedes Benz fashion week, created object designs and did the art direction for the SS17 lookbook, and did the set design for the SS17/18 collection presented during ‘Campari’s ‘Happy hour event’’ in Cordoba, Argentina.
LV_ScarlettJohansson/ 07Campaign, 2021
130w x 90h cm
Acrylic, glitter, and inkjet print on canvas
Ships from London
£ 3,000.00
ViewAs for her past exhibitions, Sara has been included in ‘Verbe of abstraction’ exhibition in Agora Gallery New York (2014); ‘Proyecto inicial’ exhibition in Centro Cultural San Martin Argentina (2016); ‘Now that’s what I call painting Vol 1’ exhibition at Unit4 Gallery. St Leonard at Sea, United Kingdom (2020).
Sara’s most recent exhibitions in 2021, include ‘Access MFA’ at Deptford X, ‘Size Matters’ at Proposition Studios, ’Female Distortion’ in Artsy through Salon21 Gallery; ‘Every Women Biennial’ at The Copeland Gallery; ‘Goldsmiths MFA Degree Show’. And ‘London Grad Show’ at Saatchi Gallery opening later this year. Last but not least ‘Like nothing else in the universe’ on where’s the frame?.
Follow Sara Rainoldi on her instagram and website.
Artwork photographs courtesy of the artist. Portraits taken by Alina zum Hebel (website/ instagram). Photography courtesy of where’s the frame? and Alina zum Hebel.
