where’s the frame? is a gallery dedicated to the newest generation of artists.

Directly working with artists themselves, we’re committed to creating an uplifting space for the frontrunners in the arts- founded in 2020.

Experience the latest in the arts by reading our editorials, view and collect art from our virtual shows, or find your perfect artwork through the personalised art match-making service.

What we do

Artist Collaborations




curating (virtual) shows, organising studio visits, and featuring them on our editorial page, we work with artists in different capacities. Putting artists first, we find different ways to support and create opportunities in the earliest stage of their careers.

Fostering community



Fostering a community of collectors, creatives, and art aficionados - We’re excited about the community we build inside and outside of London,  who all share the same passion for vanguard art.

Educating audiences



Stay informed about what the freshest talents are doing and learn from artists, collectors and art world professionals on our editorial page.


The team

Co-founder Maribelle Bierens received her B.A. in Art History from the University of Amsterdam and holds an MRes. degree in Exhibition Studies from Central Saint Martins. 

For her Mres. dissertation, she was nominated for the Association for Art History Postgraduate Dissertation Prize. She has worked in commercial and non-profit art spaces in Europe and in New York City. 

Photographer Alina zum Hebel completed her B.A. in Business Management in Germany and holds a M.A. in Design and Art Direction from the University of Arts in London.

Having experience as an editorial photographer and working in a variety of brand marketing roles for adidas Originals, Style Collaborations and Y-3 in the HQ Germany, Portland and New York, Alina has strong expertise in building tasteful editorials, creatives and brand strategies.

Co-founder Gianina Ivodie graduated from Central Saint Martins with an MRes in Art: Exhibition Studies where she was a recipient of the Trask scholarship for academic merit.

Active until April 2022


Contact us

Want to get in touch with us? Simply fill out the contact form below and we get back to you.

If you're a designer, architect or brand who wants to support emerging talents, mail us: collaborations@wherestheframe.com

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