where’s the frame? is a nomadic and online gallery dedicated to the newest generation of artists entering the London art scene.

Directly working with artists themselves, wtf? is committed to creating an uplifting space for the frontrunners in the arts.

Having started as an online gallery in 2020, wtf? is moving offline. The first group exhibition has taken place in SOHO from 12 OCT - 16 OCT, 2022.

On the website, you can experience the latest in the arts by reading on the editorial page, view and collect art from virtual shows, or find your perfect artwork through the personalised art match-making service.

Sign up for the newsletter to be the first to hear about upcoming exhibitions and events.

What we do

Artist Collaborations

curating (virtual) shows, organising studio visits, and featuring them on our editorial page, wtf? works with artists in different capacities. Putting artists first, wtf? finds different ways to support and create opportunities in the earliest stage of their careers.

Fostering community

Fostering a community of collectors, creatives, and art aficionados - wtf? is excited about the community we build inside and outside of London,  who all share the same passion for vanguard art.

Educating audiences

Stay informed about what the newest emerging talents are doing and learn from artists, collectors and art world professionals on the editorial page.

wtf? is run by curator and art historian Maribelle Bierens. With an artist-first approach, she is committed to support the newest generation of artists entering the London art scene.

She received her B.A. in Art History from the University of Amsterdam and holds an MRes. degree in Exhibition Studies from Central Saint Martins. In 2020, for her Mres. dissertation, she was nominated for the Association for Art History Postgraduate Dissertation Prize. She has worked in commercial and non-profit art spaces in cities throughout Europe and in New York City. 


Want to get in touch? Simply fill out the contact form below and we get back to you.

If you're a designer, architect or brand who wants to support emerging talents, mail us: collaborations@wherestheframe.com

Thank you! Your message has been sent!
Oops! Something went wrong while submitting the form.