where’s the frame? an editorial project dedicated to supporting the emerging generation of artists as they enter the art scene. Our mission is to provide a platform for artists, celebrating their unique perspectives and fostering connections within the larger art community.

where’s the frame? started in 2020 as an online editorial and curatorial project.

However, since the spring of 2023, our project has shifted its sole focus to the editorial aspect. As an evolving platform, we are committed to providing curated content that celebrates and supports the emerging generation of artists, offering a space for their voices to be heard and their work to be showcased.

Want to get involved as an art writer, send your proposals to collaborations@wherestheframe.com

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What we do

Artist Collaborations

curating (virtual) shows, organising studio visits, and featuring them on our editorial page, wtf? works with artists in different capacities. Putting artists first, wtf? finds different ways to support and create opportunities in the earliest stage of their careers.

Fostering community

Fostering a community of collectors, creatives, and art aficionados - wtf? is excited about the community we build inside and outside of London,  who all share the same passion for vanguard art.

Educating audiences

Stay informed about what the newest emerging talents are doing and learn from artists, collectors and art world professionals on the editorial page.

wtf? is run by curator and art historian Maribelle Bierens, who also directs Fitzrovia based gallery Night Café. With an artist-first approach, she is committed to support the newest generation of artists entering the London art scene.

She received her B.A. in Art History from the University of Amsterdam and holds an MRes. degree in Exhibition Studies from Central Saint Martins. In 2020, for her Mres. dissertation, she was nominated for the Association for Art History Postgraduate Dissertation Prize. She has worked in commercial and non-profit art spaces in cities throughout Europe and in New York City. 


Want to get in touch? Simply fill out the contact form below and we get back to you.

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