Euphoric (Shooketh), 2021
70w x 100h cm
Ink and shellac on Hahnemüle paper
Ships from Marbella, Spain
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Medium: Ink and shellac on Hahnemüle paper
Signature: On the back
Condition: Brand new
Certificate of Authenticity: Included
'Euphoric (Shooketh)' is part of a series created for where's the frame? in which Gala thinks about all of the ramifications the internet has on daily life. All of the works in the series function as contemporary memes yet are inspired by old seventies beauty magazine ads activated - in this case Goldie Hawn - through new text, and scenes of masculine vulnerability in a highly toxic workplace such the Sterling Cooper Draper Pryce office of famous TV series ‘Mad Men’, where typified macho culture decided to how market and create beauty standards for women through advertisement strategies. Gala works around the notion how the Internet and Generation Y (or millennials) went through a parallel puberty, conditioning our personal communication mechanisms and even the language with which we navigate our multiple realities today. Over the past ten years the internet has intensely permeated aspects of our daily lives, and inadvertently through the exponential use of technology and social networks we have become a mathematical black hole of data that is traded globally, we have become commodified, the person is now a thing. With these same data, it has been possible to re-direct and even orchestrate key moments in the neo-liberal capitalist progress of the post-Lehman Brothers era, which have been fundamental in the mass feeling of powerlessness of our generation. Strongly marked by socio-economic precariousness, consequently we observe the creation of reactionary socio-political movements on a wide spectrum, birthed from the immediacy of a tweet, online forums or the viralization of images. A meme is an idea that spreads virally from a culture, encompassing an entire globe and spectrum of beliefs, phenomena, language, and events that may be contained within an image. Memes act as interconnectors and carriers of cultural ideas, practices, criticisms and and comments that can be disseminated from person to person and acquire different meanings transgeographically. Today the power of the digital image is so viral that they have ended up shaping our multidimensional reactive description of everyday life and how we inform ourselves of current events on electronic media almost immediately. Internet images, shared, hacked, adulterated, carry a genealogy impossible to trace that carries the affects and readings that have been added by users, that relational capacity potentially can reactivate a sensitivity in society necessary to recognize itself, and generate novel and radical narratives in the face of a near future that appears highly uncertain.
Like nothing else in the universe, multidisciplinary artist Gala Knörr juxtaposes immediate current moments as the subjects of her work, with a more conventional technique of painting instead of using something instant as a tool of creation, as most of everyone does these instant-culture days.